Helen’s background is in digital media and online marketing. She holds a degree in marketing and a masters in new media.
Having worked in digital marketing for over a decade, she then spent a number of years as chief marketing officer for one of Ireland’s fastest growing estate agencies.
This fusion of digital marketing and real estate were the ingredients for her founding Place Bid. Helen is passionate about helping estate agencies to monetise their buyers as effectively as they do their vendors.
"Estate agents deal with far more purchasers than they do vendors. All of these buyers require a host of ancillary services such as conveyancing and pre-purchase surveys. Many estate agents have informal arrangements to pass these referrals, for free, to law firms and surveyors. I founded Place Bid to ensure that estate agents are paid for these valuable referrals. Some of Place Bid’s partner estate agencies now make more profit from their buyer referrals than they do from their vendors. This is a very powerful paradigm shift in Irish estate agency and I am passionate to bring this opportunity to agents throughout Ireland."